About Upstack
Elevating Tech Investment for Modern Businesses
We empower businesses of all sizes with enterprise-grade technology and execution services to make it easier to optimize the value of business-critical technology investments.
60+
Fortune 1,000 Customers
choose UPSTACK for mission critical technology deployments
82
Customer Net Promoter Score
leading our category in optimal business outcomes for our customers
220
UPSTACKers
dedicated to the success of over 1,000 customers
Our Vision
Great Workplaces Start with Great People
We come together with a kaleidoscope of backgrounds and experiences coupled with a powerful drive to make a difference for our clients, in our industry, our team, and ourselves. Our unique approach is formed by our collective ability to overcome obstacles, design better solutions, share our knowledge, and grow our business. At UPSTACK, we innovate and elevate not only our solutions but our people too.
You’ll find our team members collaborating at HQ in New York, in office spaces across the country, and home offices around the world. What truly connects us, the UPSTACK family, is our culture and core values that serve as a guiding light for how we work, how we live, how we grow, and how we aspire to empower the world to create a connected future.
“Thank you to our customers for the trust you continue to put in the UPSTACK team who have committed their professional lives to aid in your success.”
Christopher Trapp
Founder & CEO
Our Leadership
Christopher Trapp
Founder & CEO
Chris sets and executes the strategic vision for UPSTACK. Chris has over 15 years’ experience in the internet infrastructure sector.Benjamin Smoot
Chief Operating Officer
Ben oversees day-to-day operations and leads Product and Technology at UPSTACK.Andrew Reiben
Chief Financial Officer
In his role as CFO, Andrew brings over 30 years of experience leading financial strategy in high-growth businesses.Anjana Sivakumar
Chief People Officer
As UPSTACK’s people leader, Anjana owns the strategy to scale performance and culture.Darren Jones
EVP, Strategic Account Advisory
Darren shapes and executes the strategic vision for UPSTACK’s largest and most complex customer relationships.J.R. Vernick
EVP, Advisory Services & CX
An industry veteran, J.R. leads Advisory Services and Customer Experience at UPSTACK.Charlie Day
SVP, Advisory Services
As the head of Sales and Advisory Services at UPSTACK, Charlie and team align technology solutions to customer goals.Anders Farrugia
SVP, Product & Technology
Anders leads Product and Technology at UPSTACK, driving innovation in how customers and solution providers collaborate.Ryan Chorazy
SVP, Corporate Development
Ryan leads Corporate Development at UPSTACK, overseeing M&A and strategic partnerships.Alex Cole
SVP, Marketing
Alex leads Marketing at UPSTACK, driving awareness and demand for the UPSTACK Platform.
Our Story
Dedicated to Our Customer’s Success
What began as a smarter way to buy digital infrastructure has evolved into the industry’s only full-service technology brokerage. UPSTACK has redefined how businesses source, deploy, and manage technology by combining expert insights with powerful execution and support resources. Unlike traditional consultants, UPSTACK is funded by vendor-paid fees—so there’s no added cost to customers. This model removes bias, ensuring truly impartial guidance across every technology solution and provider in the market.
Timeline
2018
January
UPSTACK launches the first global data center colocation marketplace.
2019
March
UPSTACK launches the industry’s first data center CPQ and cost normalization solution.
2020
February
The Colocation Marketplace moves “up the stack,” introducing functionality to include network and telecom features.
August
UPSTACK secures $45M in growth financing from Metropolitan Partners Group.
2021
April
UPSTACK secures an $85M minority growth equity investment from Berkshire Partners.
November
UPSTACK secures an additional $200M in financing from Morgan Stanley and MidCap Financial to fuel additional industry-leading acquisitions.
2022
June
UPSTACK is named the only technology brokerage to achieve its mark on the CRN Solution Provider 500.
2024
August
UPSTACK is recognized as the fastest-growing technology advisory firm in the U.S., with a 478% 3-year CAGR.
December
UPSTACK continues to improve its category-leading Customer Net Promoter Score to 78.
Spotlight
Kelly Wood
Enterprise Customer Success Manager
“What I like most about UPSTACK is being a part of a team of top industry professionals who all come together for the good of our customers.”